EDUCATION Education Institute Discipline Year Graduated Bachelor's University of East London, London, England Law (LLB) 1998 Master's University of Derby, Israel Branch Marketing (MAMM) 2007 Doctorate University of Derby, Derby, England Ed.D. 2017 Doctoral Thesis Title: Outcomes of a marketing knowledge intervention using a metaphoric storyline approach: a mixed-methods study of 5 Israeli SMEs. Supervisor: Professor Val Poultney • 2019, Overseas Degree Evaluation Committee approved Master Dissertation: Title: The impact of developing third-generation telephony technology on product perception and word-of-mouth advertising Scientific Areas of Specialization: Mixed Methods methodology Small and Medium-size marketing Management Consumer economy Consumer psychology Organizational culture change PROFESSIONAL WORK EXPERIENCE 2021 CEO / Law services - Law I have Lead 15 -a person Law office responsible for all marketing strategy, brand management, consumer acquisition and retention marketing, corporate communications, digital marketing, sales support, business process flow definition, business technological supporting systems, Inbound marketing, outbound marketing. 2017-2021 VP Marketing / Business development - Investments I have Led a 20-25-person department responsible for all consumer acquisition and retention marketing, Unique business model development, Brandi