Andrea Mercado
San Francisco, CA, USA
Marketing
Profile Photo

His\Her Talents

Years of experience: 5-10 years
Abilities: Very social, At ease with people, Active and dynamic, Imaginative, Like changes, Enthousiastic, Empathy, Open minded
Languages:
{{ 'Spanish'|langNameByCode}} - Native or bilingual proficiency
{{ 'English'|langNameByCode}} - Full professional proficiency

Profile

Educations

  • Date attended: from: 2011 to: 2011
    School: Universidad Catolica Andres Bello
    Degree: Other
    Field of study: Marketing Certification
  • Date attended: from: 2014 to: 2015
    School: Hult International Business School
    Description: Global Women in Business Club (Position of Communications Manager), Marketing Society Club, Design Thinking Club
    Degree: High School
  • Date attended: from: 2014 to: 2015
    School: Hult International Business School
    Degree: Master of Business Administration (M.B.A.)

Experience

  • Name company: Alfonzo Rivas & Cia
    Title: Assistant Brand Manager
    Experience abroad: No
    Time period: from: 04.2010 to: 03.2011
    Description: Supported the Brand Manager in developing and executing brand strategies
  • Name company: Alfonzo Rivas & Cia
    Title: Junior Brand Manager
    Experience abroad: No
    Time period: from: 03.2011 to: 08.2013
    Description: Created and executed local strategies for international brands, working in partnership with international agents. Supervised market and consumer research, marketing mix strategy, and sales. Reported results to multinational organizations.
  • Name company: Alfonzo Rivas & Cia
    Title: Brand Manager
    Experience abroad: No
    Time period: from: 08.2013 to: 08.2014
    Description: Developed and executed brands strategies for ten product lines, two of them with international scope. Oversaw product development, market and consumer research, marketing communications and sales.

His\Her Wishes

Progress of project:
1 Definition of Concept
2 Prototype
3 Test
4 First customers
5 First revenues
6 Development
7 International Development
8 Cession / Buyout
Interested in break-through innovation : No
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