Date attended: from: 1999 to: 2000

School: University Cork

Degree: Master's Degree

Field of study: Digital Media

Name company: DAMAC Properties

Title: Digital Marketing Director - MENA

Location: Dubai - United Arab Emirates

Experience abroad: No

Time period: from: 11.2016 I currently work here

Description: Responsible for generating high quality digital sales leads for one the world’s fastest growing businesses according to the most recent Forbes Global 2000 List of Champions. DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market. Established in 2002, DAMAC Properties has completed over 20,230+ homes and currently has a development portfolio of over 44,000 units at various stages of planning and progress. DAMAC Properties'​ hospitality portfolio will extend to reach around 13,000 units of hotel rooms, serviced hotel apartments and serviced villas. Partner brands include Paramount, Fendi, Versace and Bugatti. My responsibilities include: - Defining and reporting on key performance indicator metrics - Digital lead generation, customer acquisition & ROI - Providing critical thought leadership and expertise in relation to digital strategy - Supporting a Sales team in excess of 250 with digital leads - Executing campaigns across the GCC, India, South East Asia and Europe - End-to-end campaign tracking with Salesforce - Researching and helping digitally unlock new markets such as China and Russia - Supporting Digital Transformation within Marketing - Owning the digital media and direct marketing strategies – PPC, SEO, Re-targeting, Programmatic, Display, Social, Affiliates, Third Party etc. - Collaborating with Creative Directors - Research, forecast, plan, execute and performance analysis for paid media initiatives