A lean startup by launching a single product for a very special function then expanding the range into general plumbing pipe and fittings to compete against copper tube. Copper tube is expensive and runs the risk of theft in all outdoor installations including solar water heating. Stainless steel is harder and tougher and can take higher pressures, temperatures and flow rates. It is harder to cut and therefore steal & together with a far lower scrap value it reduces theft appeal considerably. Stainless can be considered a sustainable material as 60-70% of it is made from scrap. It is 100% recyclable at the end of its useful life. It has found success in many European countries even though it has a higher cost there. Locally it can be sold at close to 25-30% less than copper tube which should make it highly appealing. It will be first to market.