Profile
Project
Need(s) of the project
Anna Lavrenteva
St Petersburg, Russia
Sales and Development, Art, Investment
His\Her Talents
Years of experience:
15-20 years
Abilities:
At ease with ideas, Active and dynamic, Imaginative, Like changes, Intuitive, Curiosity, Open minded, Like to plan
Languages:
{{ ''|langNameByCode}} - Professional working proficiency
Accomplishments:
As a lingerie designer I generated more than 150 millions usd turnover per annum several years
in one of the biggest Russian company.
His\Her Projects
Educations
Experience
Description:
Launching a new digital fashion brand for women of premium price which intends to be No.1 in Russia and Europe and a strong cultural ambassador incorporating elegance of the female body.
L`Affaire Russe is devoted to the Russian Ballet as Ballet is the key cultural indicator of Russian heritage. Classical ballet is part of art where Russia was always leading worldwide.
In order to show a fusion of French traditions and Russian mentality we gave a name to this brand L`AFFAIRE RUSSE.
We produce in Russia and use exclusive French laces developed specially for this brand using elements of Russian customs.
We transfer the image of an elegant female body to L`Affaire Russe in every aspect of our corporate identity.
We want to create something that represents the confidence our underwear gives the wearer.
L'Affaire Russe in Digital world:
Integration L’Affaire Russe with our target audience by using digital physical shapewear.
These clothes with digital panels or e-textile can get signals from the hardware and change
pictures, information, colours etc
This way we can provide our information through these clothes.
Currently I produced one sample of digital T-Shirt.
L`Affaire Russe is devoted to the Russian Ballet as Ballet is the key cultural indicator of Russian heritage. Classical ballet is part of art where Russia was always leading worldwide.
In order to show a fusion of French traditions and Russian mentality we gave a name to this brand L`AFFAIRE RUSSE.
We produce in Russia and use exclusive French laces developed specially for this brand using elements of Russian customs.
We transfer the image of an elegant female body to L`Affaire Russe in every aspect of our corporate identity.
We want to create something that represents the confidence our underwear gives the wearer.
L'Affaire Russe in Digital world:
Integration L’Affaire Russe with our target audience by using digital physical shapewear.
These clothes with digital panels or e-textile can get signals from the hardware and change
pictures, information, colours etc
This way we can provide our information through these clothes.
Currently I produced one sample of digital T-Shirt.
Project progress: 2- Prototypeproject-logo-part
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