In less than a decade went from being a ticketing agent in British Airways Morocco to being one of the key decision maker for the entire Middle East and North Africa. In between I successfully filled the positions of Sales Manager Morocco, developed British Airways' relationship with major corporations in Kuwait and supported the Area Marketing Manager. After leaving British Airways I have managed some projects on a free-lance basis for SR Technics, Air Arabia and other start-up businesses in Dubai. I then joined Wize Communications, a start-up in Corporate Events Management. I had to build the business from start which involved setting-up offices, licencing, recruiting a talented team and developing/ coaching each individual as well as of course positioning the company in the market and generating profits.