Années: Du: 2007 au: 2011

Ecole: EFAP PARIS

Diplôme: Maitrise / Master

Discipline: CHARGEE DE COMMUNICATION

Nom de l'entreprise: Cinémas UGC

Titre: Chargée de communication

Lieu: Neuilly-sur-Seine, France

Experience à l'étranger: Non

Pèriode: Du: 10.2010 Ceci est mon poste actuel

Description: UGC – Film industry European leader, Paris (France) Product Marketing • Responsible for launching new offers • Prepare the communication mock ups • Ensure coordination with the creative agencies • In charge of managing and developing Co-Branding partnerships Highlights - Launched the "Viva L'Opéra !" offer : 27 cinemas, 1 opera a month from 2010 to 2016. - Marketing Campaign Management : Managed print and video advertisement campaigns to create and raise brand awareness. Marketing CRM • Design and manage a loyalty program • Measure and analyze ROI KPI's on a monthly basis • Use consumer segmentation to drive retention and customer lifetime value • Build out mobile focused strategy in email, SMS and push notifications Highlights - Managed Budget : 200K€ Event Manager • Develop and execute the "Festival de Cannes" event • Responsibility for all aspects of management of the event • Focusing on venue and supplier management, budget control, delegate management and team mentoring Highlights - Festival de Cannes : 200 invited peoples to manage and to satisfy, 30+ suppliers, 12 days working 24/7